How Is Skiff Email Doing So Well?

Ever since Gmail launched back in 2004, it has been the go-to email client for basically everyone other than companies. The easy integration with Google’s other products like YouTube, Drive, and Android made it by far the best choice. But, as the sentiment surrounding Google is starting to shift so is the user base. In fact, a new email client named Skiff has managed to grow to nearly a million users within a single year. Their main pitch is encryption without sacrificing the UI or experience but they also have several other factors going from them as well like free custom domains. Skiff isn’t the first company to try to do this though. ProtonMail launched nearly 10 years ago with a similar premise and though they are doing quite well with over 70 million users, they’re not exactly challenging Gmail. Skiff does has a lot of VC money and quite a bit of momentum so maybe that will tip the scales in their favor but only time will tell. This video explores whether Skiff’s momentum will fade away as they become a niche champion or whether they actually have a shot at becoming a true giant.

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0:00 – Explosive Growth
2:32 – The Case For Skiff
6:23 – The Case Against Skiff
10:23 – The Future Of Skiff

Resources:
https://pastebin.com/cnuvknYS

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