Vegan Marketing Success Stories
https://consciouslivingradio.org/
Join Tasha Simms as she speaks with author Sandra Nomoto. While earning her degree in English Literature, Sandra Nomoto published poetry in literary journals and film reviews online. At twenty-five, she founded Conscious Public Relations Inc., an award-winning virtual agency that certified as a B Corporation. After a decade in business, she authored and self-published The Only Public Relations Guide You’ll Ever Need in 2019. Living vegan since 2018, Nomoto is now a content writer and editor for vegan businesses who also helps vegan and spiritual non-fiction authors. She aspires to eat vegan food around the world and blog about it, and lives in East Vancouver, Canada with her husband.
Vegan Marketing Success Stories: The vegan marketing bible you’ve been waiting for.
Billions of dollars are being invested into the vegan and plant-based industries, but who’s going to come out on top?
Marketing touches almost every aspect of business: messaging, distribution, customer service, sales, and public perception. How do you know what marketing strategies or tactics work? What media or social media outlets are important, and when? And how much should you budget?
Using case studies and examples from today’s vegan industry leaders, this vegan marketing book will teach you:
Marketing secrets of vegan and plant-based businesses around the world
How on- and off-line tactics contribute to a cohesive strategy
Topical issues that few marketing books are talking about
From reviewing the basics to defining the marketing terms you’ve seen but perhaps haven’t implemented, Vegan Marketing Success Stories covers your bases in marketing vegan businesses—all without requiring a million-dollar marketing budget. Learn what vegan brands did to weather the pandemic, and some that transitioned to become vegan. The vegan industry is on the rise, and Vegan Marketing Success Stories is equal parts inspirational, cautionary tale, and the practical manual you’ll need to succeed today.
“The Content Doctor” Sandra Nomoto (née Garcia) is a content writer and editor for cruelty-free businesses, with a suite of services for authors. She’s always had a passion for language, and as a typical millennial, cares deeply about social and environmental justice. She graduated from the University of British Columbia (UBC) in English Literature and Film Studies, where she discovered a passion for film and became a founding member of the Vancouver Short Film Festival.
About Sandra
Nomoto’s communications career began in the public relations industry in 2005, before the age of digital marketing.
She was awarded the 2009 Volunteer of the Year by Women In Film & Television Vancouver for her work on the Vancouver International Women in Film Festival and Spotlight Awards. She was also featured in the 2010 CRAVE Guide alongside VITA Daily and Danielle LaPorte. In 2012, her agency, Conscious Public Relations Inc., focused on PR campaigns for socially and environmentally responsible companies, and became the fourth PR firm in Canada to achieve B Corporation® certification. In 2016, she was part of the Marketing team that won the eWomenNetwork Best Social Media and Community Engagement Award.
Her upbringing as a middle child and Asian Canadian has benefited her with the experience of collaborating with a wide variety of groups, from seniors to successful business owners, non-profits, environmental activists, and TV/industry personalities.
Nomoto authored The Only Public Relations Guide You’ll Ever Need in 2019, and aspires to be a nonfiction editor for vegan and spiritual authors who write memoirs. She previously served as Secretary on the Board of Directors of Create Vancouver Society, which produces the Vancouver Mural Festival. She blogs at SandraNomoto.com and is a contributing writer for several outlets.
Facebook.com/sandranomotobooks
Twitter @sandranomoto
Instagram @sandranomoto
LinkedIn.com/in/sandranomoto
YouTube channel
Your Host
Tasha Simms
Tasha is a Transpersonal Counsellor with a psychotherapy practice working with individuals and couples in downtown Vancouver, as well as online.
www.AuthenticSelfCounselling.com
She loves designing and facilitating personal growth workshops for diverse groups and businesses. Weaving her skills as a working actor, writer, motivational speaker and meditation teacher, with her creative, body centered therapeutic approach, she illuminates a clear path to self acceptance and authenticity.
Trained in a variety of disciplines including Family Systems Theory, Gestalt, NLP, energy healing and hypnotherapy as well as cognitive and Psycho/Spiritual orientations, she has been practicing the principles of A Course in Miracles for over 20 years. Her focus on embodiment includes an audio series that supports deep integration called Body Awareness Training. Download this MP3 to tap into the power of Divine energy in you and teach yourself to respond instead of react…to thrive instead of survive.
Email:Tasha@ConsciousLivingRadio.org
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